What Facebook’s plans are for its messaging subsidiary WhatsApp in light of this deal remains unknown for now. Once this occurs, the Mark Zuckerberg-headed tech giant will take on the role of service provider for its business clients.Īs a default, Kustomer data will not be incorporated into Facebook advertising, but clients of the start-up will be able to use the data they have shared with Kustomer to inform their own marketing efforts, including campaigns run on Facebook Ads. In a statement issued on Monday (30 th November), Facebook said that it will not take ownership of Kustomer’s client data for the time being, with VP of ads and business products Dan Levy elaborating that "Facebook eventually expects to host Kustomer data on secure Facebook infrastructure". It’s understood that the platform and chatbot specialist has been snapped up by the social media giant for a sum of USD $1bn (£749m), having most recently been valued at USD $710m (£531.8m) in a private funding round. Wedbush analyst Dan Ives asserts that the acquisition removes the “clear hurdle to growth” for Slack posed by Teams, and predicts that work-place messaging will soon become “a two-horse race between Microsoft and Salesforce”.įacebook has reached a deal to purchase customer-service start-up Kustomer. Amongst those less pleased by the deal, the least enthusiastic will doubtlessly be rival Microsoft, whose Teams service is a close competitor of Slack. With over 130,000 paying customers, Slack will help Salesforce to expand its software and applications arsenal, and Benioff believes that Salesforce is equipped to help Slack reach the next level of revenue. These acquisitions form part of a significant expansion by Salesforce, which has seen the company’s value grow beyond that of rivals Oracle, Intel, and IBM, among others. ![]() The acquisition is the latest in a series made by Salesforce under CEO Marc Benioff, who led the company’s 2018 USD $6.5bn (£4.9bn) purchase of MuleSoft and arranged its of buying of data visualisation company Tableau for USD $15.3bn (£11.5bn) last year. Announcing the move in Tuesday (1 st December), the firm is set to take ownership of the popular work-place messaging app through a combination of cash and stock, purchasing each Slack share for USD $26.79 (£20.06) and. Marketing cloud vendor Salesforce has acquired Slack for over USD $27bn (£20.2bn) in what is the largest deal in the company’s history. In today's ExchangeWire news digest: cloud marketing software company Salesforce acquires Slack for over $27bn, the largest purchase in the firm's 21-year history Facebook buys customer-service start-up Kustomer for USD $1bn and Italy's AGCM fines Apple €10m after ruling that the company misled customers in some of their iPhone ads.
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